Welcome to Havas Ortega Group
We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.
This way, we work faster, smarter and happily.
Chairman & CEO
Havas Ortega Group
Chief Operating Officer
Havas Media Group
Unlike any other agency, our partners are not exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace, delivering new initiatives to make better, more innovative marketing solutions for our clients.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
A global leader in mobile games, with 2.5 million downloads per day.
The French leader in magazine publishing and online media.
The world’s third-largest book publisher for the general public and educational markets as well as the world’s third-largest travel retail operator.
For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Our new Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study – surveying 91,000 people across 10 global markets, along with 1,300 brands across 42 categories, reveals:
of people surveyed are tired of brands pretending they want to help society when they just want to make money
think that the world is going in the wrong direction, at a global level
believe that brands should be doing more to improve and support their personal health and well-being
The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we think that’s a good thing.
Understanding Meaningful Media means understanding how we can turn our audiences into consumers by knowing the media that matters most to them, because then we’ll see where they are paying most attention, and may be ready for us to reach real eyes, ears and minds with our message at their most receptive. Media is meaningful when it is truly engaging, trusted and, often, influential.
It’s no longer about media planning, it’s about delivering media experiences, where we make the right connection to the right audiences, with the right content in the right context.
Through CONNECT, our proprietary consumer research study launched in the Philippines in 2021, we have been able to identify which owned, earned, shared, and paid media touchpoints are meaningful in the lives of Filipino consumers. We found that of the various media touchpoints that Filipinos encounter in their lives, conversations with friends and family remain to be the most trusted, most engaging, and most influential touchpoint in the lives of consumers. Opinions from thought-leaders and experts are also considered to be meaningful, alongside the opinions of other consumers about brands and products. Amongst paid media touchpoints, ads encountered in social media and video-sharing platforms are the most meaningful medium in the lives of consumers as these are embedded in an activity that is very much embedded in the lives of consumers. Influencers also figure meaningfully in the lives of consumers as they are also trusted, engaged with, and influential.
We craft a meaningful Media Experience (Mx) where a Connection with the audience is made, in a specific Context where the Content of the message is delivered. Our Mx System synthesises intelligence, leading to a clear brief so as to activate a meaningful Media Experience (Mx) that can be measured.