As part of the Havas Media Group family, we make a meaningful difference to brands, businesses and people. As experts in consumer behavior, we know that traditional approaches no longer work and that we need to enrich paid media with a wider, richer communications experience. We’re privileged to work alongside some incredibly talented and curious people who specialize in media, strategy, data, digital, content, social media, mobile, sports and entertainment and experiential.
To support the launch Phoenix Super LPG and capture the attention of the millennial market, we created the first-ever cooking and singing competition in the Philippines - Phoenix Super LPG Kalderoke. Since millennials are known to seek new things to experience, share, and talk about, we created Kalderoke to help them discover the joys of cooking by combining two activities that are close to the hearts of Filipinos.
Business Director - Arena Media
Chief Digital Officer